Simplestream today announced the latest development of its multi-year, strategic partnership with BoxNation; the launch of its premium boxing content on Apple TV.

BoxNation is the only dedicated premier, pay TV, SVOD and live streaming boxing channel in the UK and Ireland. The channel provides subscribers with access to live domestic and international fights, magazine programmes, exclusive interviews with current and former fighters, and classic fight footage from boxing legends like Muhammad Ali and Mike Tyson – all of which will be available to BoxNation subscribers on Apple TV. Executed with Simplestream’s proprietary Media Manager technology, the Apple TV launch highlights the increasing demand for technologies that can efficiently and cost-effectively extend fan engagement across an expanding range of accessible TV services.

“The future of television is progressing in exciting directions that offer BoxNation windows of opportunity to spread our in-demand content to new audiences and provide existing boxing aficionados with another point of access, delivered in a way that is both simple and engaging,” commented Jim McMunn, Managing Director at BoxNation. “Our growing partnership with Simplestream and their proven expertise in digital distribution for sports channels, continues to help us expand the BoxNation OTT offering in line with our audience growth.”

This launch complements the existing suite of services that Simplestream provides for the channel. Simplestream enables the delivery of live TV, catch-up and VOD services to desktop, iOS and Android devices and Amazon Fire Stick for BoxNation’s multiscreen service that was launched in January 2016 with schedule automation, subscription management and advertising support. Simplestream also executed an overhaul of the BoxNation desktop website, which offers fans 24/7 access to live streaming and three months of catch-up TV, to enhance its high-value boxing content.

“This fully managed, bespoke and end-to-end TV Everywhere service gives BoxNation the best possible video experience for boxing fans,” added Adam Smith, Founder and CEO of Simplestream. “This Apple TV integration enables BoxNation to expand its device footprint in the home, further maximising its reach in an engaging way. It is thrilling to continue this strong relationship with BoxNation as we support the growth of its unique sports channel.”

Simplestream’s Media Manager is a suite of cloud modules that reduce the complexity and cost of delivering a comprehensive range of live, catch-up and VOD streaming solutions. With its unique architecture, Media Manager delivers rapid deployments for highly scalable live and VOD content workflows. Its modular flexibility enables existing platforms and content services to enhance their offerings with features like live clip editing and dynamic syndication.

BoxNation is the world’s premier boxing channel showcasing the biggest fights and star names in the sport. The channel has regularly featured pound-for-pound superstars including Floyd Mayweather, Manny Pacquiao, Canelo Alvarez and many more. Recent highlights in 2016 include British ace Amir Khan’s middleweight world title challenge against the Mexican Canelo Alvarez, as well as a number of ‘Fight of the Year’ contenders including Irish hero Carl Frampton’s magnificent victory over Leo Santa Cruz to become a two-weight world champion. BoxNation continuously delivers the very best bouts around at an incredible value of just £12 a month.