The Way We Watch TV Is Changing

Hybrid TV, designed and developed by Simplestream, enables BARB rated OTT functionality for existing broadcast channels across the UK’s major TV platforms, including automated 28-day catch up, series stacking, content recommendations and real-time viewing analytics.

Increase reach on Freeview Play, YouView, Freesat & EE TV

Increase your channel’s ratings by leveraging the increased interactivity available with the advanced IP-based capabilities of the hybrid TV platforms in the UK. The solution provides white-label HTML-5 applications, content metadata submission and the end-to-end video workflow needed to provide live streaming, automated catch up TV and rich VOD experiences cross-platform.

With approximately 4 million connected devices across these platforms and continued rapid uptake, the opportunity to reach wider audiences and grow revenues through incremental BARB rating, digital advertising and sponsorship sales has never been better.

On Demand App

EPGs are a crowded place. Stand out with your own app in the On Demand section of the platform’s native UI. Historically only available to the UK’s PSBs and leading SVOD services like Netflix, our Hybrid TV solution allows any channel to launch an On Demand app with minimal setup and cost.

28 Day Catchup

Our Live2Vod solution automatically creates and submits catch up programmes to the platform within 5 minutes of broadcast. Programmes are available to watch directly from the native EPG and via your own app. Catch up viewing counts towards your BARB rating for up to 28 days post broadcast.

Be In Good Company

All major broadcasters are now offering OTT services. Come pre-installed in the app store and stand your brand next to other major video platforms like Netflix, iPlayer and ITV Hub.

Increase Ratings

Hybrid TV platforms are BARB rated, enabling revenue uplift for existing channels and content.

Brand Exposure

Gain equal prominence with major entertainment brands like BBC iPlayer, Netflix, NOW TV and TVPlayer.


Optionally take control of ad delivery with Pre, Mid and Post roll ads included as standard or Dynamic Ad Insertion (DAI).

Low Entry Cost

Competition between platforms is driving down annual fees. We offer one solution for all platforms.

Case Studies


The CBS AMC UK Channels Partnership, a joint venture between AMC Networks International and CBS Studios International launched two new on-demand players – Horror Bites and CBS Catchup Channels UK with Simplestream. Their Freeview plans were a perfect fit for Simplestream’s one stop shop app approach including PIN protection for access to age-gated content.

Sony Kids

The Sony Kids Pop Fun app is a safe space for children to engage with all of their favourite content on three different channels, Pop, Tiny Pop and Pop Max. With playlists, favourites and a featured section for the latest shows it’s easy for both parents and kids to use.

Launch a global VOD service in less than six weeks with Simplestream

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