Hybrid TV

Extended reach on Freeview Play, YouView, Freesat & EE TV over IP

Increase your channel’s exposure by leveraging the increased interactivity available with the advanced IP-based capabilities of a range of hybrid TV platforms in the UK, such as Freeview Play, YouView, Freesat and EE TV. The solution provides white-label HTML-5 applications, content metadata submission and the end-to-end video workflow needed to provide live streaming, automated catchup TV and rich VOD experiences cross-platform.

With approximately 4 million connected devices across these platforms and continued rapid uptake, the opportunity to reach wider audiences and grow revenues through incremental BARB rating, digital advertising and sponsorship sales has never been better.

The Options

The Benefits

Increase Ratings

Hybrid TV platforms are BARB rated, enabling revenue uplift for existing channels and content.

Brand Exposure

Gain equal prominence with major entertainment brands like BBC iPlayer, Netflix, NOW TV and TVPlayer.

Monetisation

Optionally take control of ad delivery with Pre, Mid and Post roll ads included as standard or Dynamic Ad Insertion (DAI).

Low Entry Cost

Competition between platforms is driving down annual fees. Simplestream offers one solution for all platforms.

Key Features

  • Flexible content ingest options for live or VOD content

  • Automated catch-up creation to generate VOD assets from linear channels within minutes of broadcast

  • Ingest of playout schedule data to accurately capture the desired components from off-air broadcasts

  • A rules-based system to control programme availability ensuring full conformance to content rights

  • Real-time asset and metadata provision, enabling rich content discovery, such as the backwards- and forwards-scrolling EPG, text-based search, and enhanced programme information

  • Dedicated applications that provide a fully branded experience for broadcasters and other content owners

  • Dynamic playlists of content that are updated automatically and presented in the applications

  • Fully integrated with the rest of the Media Manager platform enabling you to combine Hybrid TV delivery with all of your other video delivery, management and distribution needs

How It Works

Like all of our solutions, the Hybrid TV service is built on top of our modular cloud-based Media Manager platform. This provides complete flexibility about how content is delivered to these platforms and provides further options to expand your offering over time, whether that is delivering to other devices, syndicating content to other operator partners or creating additional promotional clips from your live channel or VOD content.

Example Media Manager configuration for delivery to a Hybrid TV platform